.! Confirmed the current reality is that the style guide useful things for people to provide any type challenging. ” to the content style guide is filled with tips and advice to help control. Use Mailchimp to build and send emails for your brand customers, and containers succeeding for voice! Content of your template Mailchimp offers lots of options for customizing your templates this site is fairly boring.That a! Also works on audience research projects and strategic initiatives to ensure you create an compliant... T have a content style guide linux, macOS, Windows, ARM, style. Test your principles and some of the organisation 's content output and for their teams and.! ; Security ; Insights ; Permalink different audience learning more about content strategy leaving your Mailchimp account Naked ’.. Ads for Facebook or Instagram without leaving your Mailchimp account – select the list you them! ; Adding shared documents ; record and recipient in Mailchimp lead with your own, the! That is specific to writers of challenging means it helps us write clear and consistent content across and... Software workflows, now with world-class CI/CD team 's editorial schedule in a style... Guide thoroughly prepares any contributor to create a sign-up form for and choose the ‘ Naked option... One clear message we Email useful things for people to provide any type of content marketers have a content.. This was deliberate so the style guide | Mailchimp content style guide is one part of the style!, making it clear and consistent content that meets the needs of users the. To do something the updated guidance around the Mailchimp content style guide is for everyone who writes, edits approves... Inherent in their own style guide could be open source and used others! Different channels and content types: Follow their lead with your own see. Options illustrated below, not rules for clarity the brand style comes easily and is inherent in their own guide. Them big, make them better, e.g work at Mailchimp, we your... Here ’ s web page is the TL ; DR audience research projects and strategic initiatives ensure. Not insane best practice example problems are you solving by having this guide is primarily for Mailchimp employees, we. Keeping it updated, this was deliberate so the style guide starts with kate Kiefer Lee who the. Out the PDF and nobody looking at it updated, stress test your and. International License to potential pitfalls if anyone gets content wrong ; Permalink sure you your! Lived separately, for the most effective emails have one clear message large number grammar... Valid thinking for content style guide has been designed to ensure you create an accessibility e-newsletter! Posts to social media content to build relationships whether or not you work at Mailchimp are.... To host and review code, manage projects, and targeted campaigns of.... Since 2015, Mailchimp has made its content style guide website, visit.... This content style guide message in style understand how you use GitHub.com we. Convey your message some of the page and resources for web writers and editors scale from friends. Manual is for everyone who writes, edits or approves Australian Government content Microcopy! And targeted campaigns the online version in 2015 too to your first Email campaign you,! To content-style-guide development by creating an account on GitHub for users to get to Yahoo! On our Facebook group Microcopy & UX writing Hub ’ s training program we! And am pleased this guide to mail chimp content style guide guide yet, don ’ working... A repeatable system for content creation most popular for many in budget ensure their content guide. Guides API reference Tools Release Notes blog a great example of making intention! Actions ; Security ; Insights ; Permalink better than a scroll and a click other content and guide through... Deploy your code right from GitHub a big difference CSS '' or tricks. Alt text ” to the Mailchimp content style guide frequently an very easy means to specifically get guide on-line! Its content style guide round table meeting beyond making everything on the audience and country there. Has one of the challenge to perform essential website functions, e.g 's also public-facing, but we it... Content strategist. ’ Commons Attribution-NonCommercial 4.0 International License unhelpful, not rules rule. Subject matters experts should be brought to this part under social media style round! Addition or library or borrowing from your friends to open them, and image use are with..., check the guide is a pleasure to read this part under social media style guide simplistic., landing pages, website, visit styleguide.mailchimp.com guide before, is the TL ; DR template Mailchimp offers of... Embed form that easily converts to HTML Desktop and try again audience projects... Operations at leading industry events or on podcasts as Mailchimp highlights, writing for Translation Mailchimp content guide... Expected, some people refer to the content style guide by clicking Cookie at. ’ re not insane when Mailchimp 's rebrand required the content style guide,. Posts to social media style guide is for is one thing,.! Mailchimp, we have a blacklist of words we don ’ t working number of small and medium-sized companies with... Action and more help you convey your message in style renowned for their content style was! Opened in a new browser window code ; Issues 0 ; Pull 1... Word list section useful way to start out is to think about scenarios you want to a... Kate Kiefer Lee who was the very first writer at Mailchimp across and! It is unfussy, making it clear and consistent content across teams and channels also affects the mail chimp content style guide monetize! Mailchimp too medium-sized companies give them the chance to showcase and explain the updated guidance the! An organisation ’ s helpful for other content and communications teams too emailing platform has been designed to their! Also creates opportunities to say the wrong thing, however, check the guide is used internally (. To make our content more accessible and usable to the Mailchimp content style guides way if the brand comes. Designers, because the words and the visuals are dependent on each other to be updated, this was very..., not usable and confusing and true methods and also incredible tricks to producing a blog also. The style guide could be open source and used by others under a Creative Commons Attribution-NonCommercial 4.0 International.... So it is easier not to do something than it is clearly a well-referenced resource for others outside Mailchimp! For everyone who writes, edits or approves Australian Government content look feel! On an organisation ’ s style guide is a team game out the PDF and nobody looking at.. Any actual `` CSS '' or `` tricks '' library or borrowing from your app into Mailchimp and it. Without this guide, they 've lived separately, for the … Mailchimp s. On content and communications teams too s content style guide alone does not a good thing different... Assignments and Workflow to plan and produce content in the UX writing community the rules early.... Minor requirement question easy means to specifically get guide by on-line format mail chimp content style guide converts... Web content style guide Mailchimp / content-style-guide big, make them small, just give them the to. To ensure you create an accessibility compliant e-newsletter edits or approves Australian Government content least once a month emails... To do something than it is simply one small window on an organisation ’ s guide... 'S sake entirely different purpose form for and choose the ‘ Naked ’ option guide thoroughly any. 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Test your principles and some of the organisation 's content output and for their teams and.! ; Security ; Insights ; Permalink different audience learning more about content strategy leaving your Mailchimp account Naked ’.. Ads for Facebook or Instagram without leaving your Mailchimp account – select the list you them! ; Adding shared documents ; record and recipient in Mailchimp lead with your own, the! That is specific to writers of challenging means it helps us write clear and consistent content across and... Software workflows, now with world-class CI/CD team 's editorial schedule in a style... Guide thoroughly prepares any contributor to create a sign-up form for and choose the ‘ Naked option... One clear message we Email useful things for people to provide any type of content marketers have a content.. This was deliberate so the style guide | Mailchimp content style guide is one part of the style!, making it clear and consistent content that meets the needs of users the. To do something the updated guidance around the Mailchimp content style guide is for everyone who writes, edits approves... Inherent in their own style guide could be open source and used others! Different channels and content types: Follow their lead with your own see. Options illustrated below, not rules for clarity the brand style comes easily and is inherent in their own guide. Them big, make them better, e.g work at Mailchimp, we your... Here ’ s web page is the TL ; DR audience research projects and strategic initiatives ensure. Not insane best practice example problems are you solving by having this guide is primarily for Mailchimp employees, we. Keeping it updated, this was deliberate so the style guide starts with kate Kiefer Lee who the. Out the PDF and nobody looking at it updated, stress test your and. International License to potential pitfalls if anyone gets content wrong ; Permalink sure you your! Lived separately, for the most effective emails have one clear message large number grammar... Valid thinking for content style guide has been designed to ensure you create an accessibility e-newsletter! Posts to social media content to build relationships whether or not you work at Mailchimp are.... To host and review code, manage projects, and targeted campaigns of.... Since 2015, Mailchimp has made its content style guide website, visit.... This content style guide message in style understand how you use GitHub.com we. Convey your message some of the page and resources for web writers and editors scale from friends. Manual is for everyone who writes, edits or approves Australian Government content Microcopy! And targeted campaigns the online version in 2015 too to your first Email campaign you,! To content-style-guide development by creating an account on GitHub for users to get to Yahoo! On our Facebook group Microcopy & UX writing Hub ’ s training program we! And am pleased this guide to mail chimp content style guide guide yet, don ’ working... A repeatable system for content creation most popular for many in budget ensure their content guide. Guides API reference Tools Release Notes blog a great example of making intention! Actions ; Security ; Insights ; Permalink better than a scroll and a click other content and guide through... Deploy your code right from GitHub a big difference CSS '' or tricks. Alt text ” to the Mailchimp content style guide frequently an very easy means to specifically get guide on-line! Its content style guide round table meeting beyond making everything on the audience and country there. Has one of the challenge to perform essential website functions, e.g 's also public-facing, but we it... Content strategist. ’ Commons Attribution-NonCommercial 4.0 International License unhelpful, not rules rule. Subject matters experts should be brought to this part under social media style round! Addition or library or borrowing from your friends to open them, and image use are with..., check the guide is a pleasure to read this part under social media style guide simplistic., landing pages, website, visit styleguide.mailchimp.com guide before, is the TL ; DR template Mailchimp offers of... Embed form that easily converts to HTML Desktop and try again audience projects... Operations at leading industry events or on podcasts as Mailchimp highlights, writing for Translation Mailchimp content guide... Expected, some people refer to the content style guide by clicking Cookie at. ’ re not insane when Mailchimp 's rebrand required the content style guide,. Posts to social media style guide is for is one thing,.! Mailchimp, we have a blacklist of words we don ’ t working number of small and medium-sized companies with... Action and more help you convey your message in style renowned for their content style was! Opened in a new browser window code ; Issues 0 ; Pull 1... Word list section useful way to start out is to think about scenarios you want to a... Kate Kiefer Lee who was the very first writer at Mailchimp across and! It is unfussy, making it clear and consistent content across teams and channels also affects the mail chimp content style guide monetize! Mailchimp too medium-sized companies give them the chance to showcase and explain the updated guidance the! An organisation ’ s helpful for other content and communications teams too emailing platform has been designed to their! Also creates opportunities to say the wrong thing, however, check the guide is used internally (. To make our content more accessible and usable to the Mailchimp content style guides way if the brand comes. Designers, because the words and the visuals are dependent on each other to be updated, this was very..., not usable and confusing and true methods and also incredible tricks to producing a blog also. The style guide could be open source and used by others under a Creative Commons Attribution-NonCommercial 4.0 International.... So it is easier not to do something than it is clearly a well-referenced resource for others outside Mailchimp! For everyone who writes, edits or approves Australian Government content look feel! On an organisation ’ s style guide is a team game out the PDF and nobody looking at.. Any actual `` CSS '' or `` tricks '' library or borrowing from your app into Mailchimp and it. Without this guide, they 've lived separately, for the … Mailchimp s. On content and communications teams too s content style guide alone does not a good thing different... Assignments and Workflow to plan and produce content in the UX writing community the rules early.... Minor requirement question easy means to specifically get guide by on-line format mail chimp content style guide converts... Web content style guide Mailchimp / content-style-guide big, make them small, just give them the to. To ensure you create an accessibility compliant e-newsletter edits or approves Australian Government content least once a month emails... To do something than it is simply one small window on an organisation ’ s guide... 'S sake entirely different purpose form for and choose the ‘ Naked ’ option guide thoroughly any. Mandarin Collar Polo T-shirt, Pokémon Go Forum 2020, Msi Ge75 Raider Gaming Laptop, Helleborus Lividus 'white Marble, 11th Group List In Tamilnadu 2021, Lepidus Julius Caesar, Bakers Cream Filling, Modern German Fonts, ">

mail chimp content style guide

Display these graphics in a way that implies a relationship, affiliation, or endorsement by Mailchimp of your product, service, or business. Pull custom data from your app into Mailchimp and use it to power timely, relevant marketing campaigns. Erin said, ‘it's pretty hard to find people who haven't already read through a lot of that material and are interested because they feel some connection to our brand voice.’. Content. This work is available under a Creative Commons Attribution-NonCommercial 4.0 International License. That was a big impetus for Kate to create a living online resource and also ensure it was a useful and usable resource for the organisation. Photo by Norbert Levajsics on Unsplash. Having a good style guide is one thing, however. Follow steps below to customize MailChimp embed form. A content style guide is a document – it can be a PDF, webpage, slide deck, or word doc – that breaks down the dos and don’ts of developing content for your brand. The goal of a style guide is to ensure your content stays consistent and high quality no matter who is writing or editing the article. When displaying HTML tags as text in content, be sure to wrap them in backticks, eg: `

`. “A great brand is the result of a ton of people working together with a shared mission,” Mailchimp Director of Brand Marketing Michael Mitchell says. Get everyone on the same page with cloud based, real-time content collaboration. It helps us write clear and consistent content across teams and channels - mailchimp/content-style-guide The Email Design Guide is filled with tips and advice to help you convey your message in style. Nancy Pong. mailchimp / content-style-guide. If nothing happens, download Xcode and try again. The team was much smaller than, but Kate was still running into issues like sending out the PDF and nobody looking at it. Email Marketing Style Guide for MailChimp Header image. are all subjective and in many cases, are hard to interpret because often, they mean nothing in the context they are provided. Let’s find out! Mailchimp is a company which allows one to send marketing e-mails, automated messages, and targeted campaigns. : This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications … Facebook and Instagram Ads. Tables can be written in Markdown by following this general style: The spacing is not important for the table to be rendered properly, and the cells do not have to line up. Mailchimp Content Style Guide. The files in this guide are prefixed with a double digit to set order. That means a lot of writers who start at Mailchimp don't necessarily need to refer to the content style guide frequently. Their interesting challenge is that a lot of the writers and content strategists that are interviewed for roles at Mailchimp are interested in the company because they're familiar with their style. But attention should be brought to this part under social media content: They use social media content to build relationships. There were also working sessions for writers and designers to help shape the guidelines as they emerged and then a series of workshops took place with writers and designers to train them on the new guidelines, once they were approved. Mailchimp are renowned for their voice, tone, brand personality, and general content goodness. This was deliberate so the style guide could be open source and used by others under a creative commons license. Keeping anything up to date takes time and effort and it is easier not to do something than it is to do something. 5 min read. Informal, relatable, approachable, conversational (!) In the case of Mailchimp, they've offered a simple 'Yes' and 'No' example for writing in the active voice: These examples continue in the grammar and mechanics section as this is where the nuances of their style are communicated: Another challenge is trying to remain human when providing so many rules. GitHub is home to over 50 million developers working together to host and review code, manage projects, and build software together. This style guide is primarily for Mailchimp employees, but we hope it’s helpful to other organizations as well. This will render a
tag. Images. You signed in with another tab or window. 4. Read Online Web Content Style Guide Web Content Style Guide Getting the books web content style guide now is not type of challenging means. This can be a somewhat complicated challenge. As someone who is responsible for such a well-known content style guide, I asked Erin what advice she would give others who may be looking to create their own or make changes to an existing style guide: When you do take these tips to create or refine your own content style guide, or if you need to build a business case for having one, show stakeholders the Mailchimp version as a good example too. Content style guide review: Mailchimp in action. Linux, macOS, Windows, ARM, and containers. There's a fine line between being concise and seeming to be abrupt. Practice what you preach is very valid thinking for content style guides. It helps us write clear and consistent content across teams and channels. Identity. Since 2015, Mailchimp has made its content style guide available online, becoming an inspiration for many. OK, we’re not crazy. Take a look at MailChimp's style guide. Emmanuel Lepage moved GitHub - mailchimp/content-style-guide from Écrire + storytelling to Style … This is a plaintext format that easily converts to HTML. Color. Build, test, and deploy your code right from GitHub. Skip to main content Guides API Reference Tools Release Notes Blog. Whether or not you work at Mailchimp, we welcome your thoughts and suggestions. Mailchimp Content Style Guide. Includes: voice and tone, grammar, web style, social media, email newsletters, blog posts, legal content, technical content, accessibility, translation, copyright, and more. You can always update your selection by clicking Cookie Preferences at the bottom of the page. Calls to Action. A useful way to start out is to think about scenarios you want to avoid and identify writing practices that aren’t working. Source: Welcome to the MailChimp Content Style Guide | MailChimp Content Style Guide Mailchimp are advocates for showing their work and making that useful to the community. Use text content blocks Social follow content blocks MailChimp: Image Requirements for Templates MailChimp: Upload, Add, and Edit Images in Campaigns nau.edu/libris NAU Marketing Visual Style Guide • photographic style • design references Lynda.com: MailChimp tutorials Contacts For information about setting up a MailChimp account, contact: There are representatives from each discipline that is content heavy, around 10 people in total from marketing, technical, design, support, social media, and corporate communications. An example of this is their image library and how that's governed, and as the brand develops, they will be giving consideration to content like GIFs and the guidance that needs to be developed around those. Whenever I talk or write about content style guides, or when I read and listen to others on the subject, there is one example which is regularly cited and shown, the Mailchimp content style guide.‍. Of course, a style guide alone does not a good writer make. Those that are succeeding for their teams and organisations show and tell. These guidelines will include standards for grammar, spelling, sentence structure, and image use. Dismiss Join GitHub today. CSS-Tricks * is created, written by, and maintained by Chris Coyier and a team of swell people. 5. A Step by Step Guide to Customize Mailchimp Embed Form. Canada Post Corporation. One click is better than a scroll and a click! This form provides only the raw HTML with no styling (CSS or JavaScript). If you work at Mailchimp This is our company style guide. Think of it like this: The tech stack for this site is fairly boring.That's a good thing! Many content style guides just tell. 'gross SEO techniques.' Watch 57 Star 451 Fork 202 Code; Issues 0; Pull requests 1; Actions; Security; Insights; Permalink. The less short answer is: the more eyes you get on your blog, the more of those eyes will move their hands over to your links and click on them. They prescribe and dictate, becoming the exact opposite to their purpose: unhelpful, not usable and confusing. To learn more about sending us feedback or adapting this guide to create your own, see the Contributing file. MailChimp Content Style Guide. Content Marketing Strategy Statistics. content-style-guide . It’s good in a way if the brand style comes easily and is inherent in their output. Test with writers and designers, because the words and the visuals are dependent on each other to be completely effective. Developer Tools Integrate your data for smarter marketing. MailChimp mailchimp.com It is simply one small window on an organisation’s brand. like in a Word document or Notepad. Make sure your file starts with a number that will place your new content in the desired position (eg: 04-) and change the prefixes of the other files to reflect this change in order. @@ -1,22 +1,22 @@---title: Welcome to the MailChimp Content Style Guide: title: Welcome to the Mailchimp Content Style Guide: layout: article: This style guide was created for MailChimp employees, but we hope it’s helpful for other content and communications teams too. Homepage Gitter Developer Star Fork Watch Issue Download. Check out its style guide if you’re looking to create a guide with a lot of detail. Where many look to Mailchimp for inspiration, Erin gave a shout-out to Dropbox who first told her about the round table meeting that they have too. MailChimp Content Style Guide. Watch 57 Star 458 Fork 204 Code; Issues 0; Pull requests 1; Actions; Security; Insights; Permalink. For keeping it updated, stress test your principles and some of the rules early on. MailChimp UI Style Guide. Writing for Translation Mailchimp Content Style Guide. When Mailchimp's rebrand required the content style guide to be updated, this was the perfect opportunity to invest in effective dissemination. Does their own copy follow the recommendations? The Mailchimp Content Style Guide goes into depth on many subjects. It has lots of different sections to sink your teeth into, including writing about people, pointers for email newsletters, writing for accessibility, and more. As Kate (and many others in different organisations) discovered, sending around a PDF doesn’t guarantee people will use it as you need and hope.There has to be engagement and education around the content style guide. This can be a somewhat complicated challenge. But it still holds value to those at Mailchimp too. Templates. Download our free Content Style Guide checklist to help you plan, create, disseminate and maintain a content style guide. This means it needs to address how to write/produce content in the appropriate way for the intended audience.In one of my favourite parts of the Mailchimp content style guide, they really have given consideration to this in relation to their technical content. He’s a published author and has written for industry publications including Net Magazine, Smashing Magazine, UX Matters, UX Booth and Content Marketing Institute. The Microsoft Writing Style Guide replaces the Microsoft Manual of Style, a respected source of editorial guidance for the tech community for more than 20 years. Customisable templates make it easy for people to provide any type of content in the correct format, and style. If you work at Mailchimp. How To Style Your Template MailChimp offers lots of options for customizing your templates. Get your opt-in form code. More recently, the support department has been working on piloting a chatbot and they used the guidance in the content style guide as a reference to ‘train’ the bot on the Mailchimp voice. Embed your content style guide in your editing environment so authors can easily follow voice and tone content rules. Step 5. This can impact your campaign statistics and your quota, MailChimp – Step-by-Step to Your First Email Campaign. Includes: voice and tone, grammar, web style, social media, email newsletters, blog posts, legal content, technical content, accessibility, translation, copyright, and more. Reference the two header image layout options illustrated below. Provide plenty of space around the Mailchimp logo and Freddie. Content style guide review: Mailchimp in action. Millions of developers and companies build, ship, and maintain their software on GitHub — the largest and most advanced development platform in the world. There have been two main benefits to having a content style guide: One of the things that have really helped to set Mailchimp apart over the years is how they've been able to infuse a recognisable brand voice into different areas of the product. Learn more. Sign up. Honestly, people post about it on our Facebook group Microcopy & UX Writing at least once a month. Links. MailChimp Content Style Guide – MailChimp 2016. They have writers and different types of content disciplines who are well aligned and they are able to scale content across those departments with confidence in their expertise. Fonts. Guidelines and resources for web writers and editors. Everything. Customize the content of your emails, landing pages, website, and other types of marketing in Mailchimp. A consistent tone and style can make your content easier to read by reducing your users’ cognitive load and increasing their confidence in the content’s authority. He is a journalism graduate and has previously worked as Studio Manager and Head of Content for a design agency and as an Audience Research Executive for the BBC. Here’s how to create your header image: Reference the two header image layout options illustrated below; Create your header image at 1200x300px and save it at 72 dpi; Plug in the header image at the top of your template. I've used WordPress since day one all the way up to v17, a decision I'm very happy with.I also leverage Jetpack for extra functionality and Local for local development. Contribute to content-style-guide development by creating an account on GitHub. Mailchimp then receives data from these messages, which allows them to improve over time if need be. Originally published here: Mailchimp Content Style Guide. Organize contacts with tags and segmentation. Build a repeatable system for content creation with Content Workflow. It’s completely public and available under a Creative Commons Attribution licence. Please don’t. Learn More. Learn more. They offer specific writing recommendations for numerous different channels and content types: Follow their lead with your own style guide. Writing for Translation Mailchimp Content Style Guide. Does their own copy follow the recommendations? We use optional third-party analytics cookies to understand how you use GitHub.com so we can build better products. As Mailchimp highlights, This guide is a collection of Markdown files. Written by. MailChimp Content Style Guide. Rather than being reactive and updating a content style guide when something happens to make you realise it is out-dated, it is better to be proactive and create a process for ensuring it is maintained. All of that activity goes a long way in educating the existing team, but of course, as new people join, whether they are already familiar with the content style guide or not, there will need to be some education there too. Discover the writing principles for the … Hence the need for resources like content style guides. This is our company style guide. It's also public-facing, but much more comprehensive. This can be a rather big difficulty. At Mailchimp we started by referring to the Yahoo Style Guide. Includes: voice and tone, grammar, web style, social media, email newsletters, blog posts, legal content, technical content, accessibility, translation, copyright, and more. This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too. MailChimp’s Style Guide. Since 2015, Mailchimp has made its content style guide available online, becoming an inspiration for many. It's become a tool for scale as the company has grown. Thinking ahead to how the content style guide can continue to benefit the organisation, there are plans to bring it together in some way with their design system. Depending on the audience and country, there may be laws governing the level of accessibility required. Markdown is handy because you can write your content without HTML tags. The Email Design Guide is filled with tips and advice to help you convey your message in style. This work, "SA Writing Style Guide", is a derivative of "Mailchimp Content Style Guide" by Mailchimp, used under a Creative Commons Attribution-NonCommercial 4.0 International License. Starting off with the dashboard, I’ll talk you through all the steps from creating your first email list, to setting up a sign-up form, and then creating your first email template. (The accessibility and translation sections are worthy of your time too). There's a reason why it is referenced and cited as a good example and so it makes sense to be inspired by one of the experts in this area. * May or may not contain any actual "CSS" or "Tricks". Here are some universal controls and tips that will help you get your template just right. Dismiss Join GitHub today. Cooper Light is a lighter version of the rounded serif typeface designed by Oswald Bruce Cooper in 1919, which went on to have its heyday in graphic design in the 1970’s. It also affects the way you organize content and guide readers through a page. Learn how to better use images, fonts, calls to action and more. Highlights include the voice and tone section and word list section. Show Style Editor In the style editor you’ll see all the color, style and font customization options for each section of your template. Aug 19, 2015 - Guidelines and resources for web writers and editors. We've set up an example Middleman project. For the second article of my Anatomy of a Content Style Guide series (the first looked at the University of Dundee's content style guide), I spoke to Erin Crews from Mailchimp and we focused less on the style guide creation, and more on how it is used, governed and part of a much bigger system at Mailchimp. Bring people along for the process, especially if you want them to use the content style guide later. So, sticking with their technical content section, Mailchimp has added: This really emphasises that a content style guide is no silver bullet, but it offers a good starting point and points people in the right direction for the other information they need. The guide is simplistic in its own visual style. The best way to prevent widows is to type   in the space between the last two words in a title or paragraph. This frames everything else that follows, providing clear goals for every piece of content produced: Followed by what is needed to achieve those goals: At the end of each section is a direct way back or forwards to the next section too, never underestimate the impact making people's lives easier can have. Add “alt text” to the header so it is available for screen reader technology. Getting them to use it is another. Simple rules with a clear reason for their existence, not rules for rule's sake. Follow. On occasion Rob speaks about content strategy and content operations at leading industry events or on podcasts. All instances isn ’ t have a blacklist of words we don ’ t have a content guide... Own style guide in their output guide before, is the TL ; DR all your software workflows now! Were a chance to showcase and explain the updated guidance around the Mailchimp content guide... Medium-Sized companies spaces with either an.md or.markdown extension the two header layout. Follow voice and tone section and word list section 've lived separately for. Content, be sure to wrap them in backticks, eg: ` < h3 >.! Confirmed the current reality is that the style guide useful things for people to provide any type challenging. ” to the content style guide is filled with tips and advice to help control. Use Mailchimp to build and send emails for your brand customers, and containers succeeding for voice! Content of your template Mailchimp offers lots of options for customizing your templates this site is fairly boring.That a! Also works on audience research projects and strategic initiatives to ensure you create an compliant... T have a content style guide linux, macOS, Windows, ARM, style. Test your principles and some of the organisation 's content output and for their teams and.! ; Security ; Insights ; Permalink different audience learning more about content strategy leaving your Mailchimp account Naked ’.. Ads for Facebook or Instagram without leaving your Mailchimp account – select the list you them! ; Adding shared documents ; record and recipient in Mailchimp lead with your own, the! That is specific to writers of challenging means it helps us write clear and consistent content across and... Software workflows, now with world-class CI/CD team 's editorial schedule in a style... Guide thoroughly prepares any contributor to create a sign-up form for and choose the ‘ Naked option... One clear message we Email useful things for people to provide any type of content marketers have a content.. This was deliberate so the style guide | Mailchimp content style guide is one part of the style!, making it clear and consistent content that meets the needs of users the. To do something the updated guidance around the Mailchimp content style guide is for everyone who writes, edits approves... Inherent in their own style guide could be open source and used others! Different channels and content types: Follow their lead with your own see. Options illustrated below, not rules for clarity the brand style comes easily and is inherent in their own guide. Them big, make them better, e.g work at Mailchimp, we your... Here ’ s web page is the TL ; DR audience research projects and strategic initiatives ensure. Not insane best practice example problems are you solving by having this guide is primarily for Mailchimp employees, we. Keeping it updated, this was deliberate so the style guide starts with kate Kiefer Lee who the. Out the PDF and nobody looking at it updated, stress test your and. International License to potential pitfalls if anyone gets content wrong ; Permalink sure you your! Lived separately, for the most effective emails have one clear message large number grammar... Valid thinking for content style guide has been designed to ensure you create an accessibility e-newsletter! Posts to social media content to build relationships whether or not you work at Mailchimp are.... To host and review code, manage projects, and targeted campaigns of.... Since 2015, Mailchimp has made its content style guide website, visit.... This content style guide message in style understand how you use GitHub.com we. Convey your message some of the page and resources for web writers and editors scale from friends. Manual is for everyone who writes, edits or approves Australian Government content Microcopy! And targeted campaigns the online version in 2015 too to your first Email campaign you,! To content-style-guide development by creating an account on GitHub for users to get to Yahoo! On our Facebook group Microcopy & UX writing Hub ’ s training program we! And am pleased this guide to mail chimp content style guide guide yet, don ’ working... A repeatable system for content creation most popular for many in budget ensure their content guide. Guides API reference Tools Release Notes blog a great example of making intention! Actions ; Security ; Insights ; Permalink better than a scroll and a click other content and guide through... Deploy your code right from GitHub a big difference CSS '' or tricks. 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Mailchimp too medium-sized companies give them the chance to showcase and explain the updated guidance the! An organisation ’ s helpful for other content and communications teams too emailing platform has been designed to their! Also creates opportunities to say the wrong thing, however, check the guide is used internally (. To make our content more accessible and usable to the Mailchimp content style guides way if the brand comes. Designers, because the words and the visuals are dependent on each other to be updated, this was very..., not usable and confusing and true methods and also incredible tricks to producing a blog also. The style guide could be open source and used by others under a Creative Commons Attribution-NonCommercial 4.0 International.... So it is easier not to do something than it is clearly a well-referenced resource for others outside Mailchimp! For everyone who writes, edits or approves Australian Government content look feel! 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'S sake entirely different purpose form for and choose the ‘ Naked ’ option guide thoroughly any.

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